DCY is an award winning supplier of tea to hotels such as The Four Seasons, Ritz Carlton and Shangri La. As a wholesale business, they sought to enter the consumer market in Guangzhou with a suitably branded product and retail environment to match the prestige of their wholesale brand.
Customer Journey Mapping
Visual Identity System Development
“AS A TEA SUPPLIER TO THE FOUR SEASONS, RITZ CARLTON AND SHANGRI LA; IT WAS VITAL THE NEW CONSUMER BRAND MATCHED THE PRESTIGE OF THE DCY WHOLESALE BRAND”
DCY required the whole suite of brand assets; from naming, branding, retail design, uniforms and more. The new brand had to convey a strong sense of luxury while staying within budget and utilising the maximum amount of retail space available in the allocated plot.
“THE MULTIDISCIPLINARY TEAM AT ORANGE BRANDING ARE PERFECTLY SUITED FOR DIVERSE LARGE SCALE PROJECTS”
The result of various design disciplines coming together under one roof helped to craft a luxury brand consistent in both development and application. With new iconic packaging and a retail store more akin to a VIP lounge at the Oscars than a cafe, DCY cemented their position in the industry as the most desirable tea supplier in Asia.