SUPERCASE is a trendy suitcase and accessories brand for young travel lovers in Indonesia. Understanding millennials’ preference for excursion, SUPERCASE offers well-designed travel products of good quality at best price for young consumers.
“AN APPEALING LOOK, A FRESH TOUCH AND A GOOD MOOD FOR TRAVELLING DELIVERED TO THE YOUTH”
Orange Branding needed to discover the colour representing the Indonesian young and manage to apply this young Indonesian image to the product.
“AN ATTRACTIVE AND FRESH EXPERIENCE”
Fresh & stylish stimulates good mood for travelling.
Active & refreshing visual impression assists trigger positivity in lives.
Civilian prizing products are preferred by the young