Social & Co is one of the most famous and most awared Western restaurants in Guangzhou and has become the social hotspot for hipsters and expats alike. Social & Co wanted to revitalise their digital presence and asked Orange Branding to rethink how the new brand could be positioned next to the existing one.
“A PLACE TO RELAX, A PLACE TO HAVE FUN, A PLACE TO MEET FRIENDS, A PLACE YOU WILL ENJOY AND LIKE. THEY ARE FASHION, MODERN AND FUN”
Since social & co don’t have a completed brand identity, for completing this task, we need to start from beginning. From logo design to branding design and website design.
“TO SHOW WE ARE THE PLACE FOR EVERYONE TO HAVE FUN, HAVE A DRINK, TO RELAX.”
For client‘s demand to have a modern brand image, we designed the logo in a mechanical drawing & 3D way. For brand colour, we choose black & red to match with and outline the night bar atmosphere.