DESIGN MANAGEMENT

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STORE IDENTITY SYSTEM

In China, we use SIS or Store Identity System, in the West this is often referred as to Retail Design Style Guide,

 

How we work:
  • Retail Research
  • Retail Concept design
  • Retail detailing
  • Retail manuals
  • Retail manufacturing
  • Retail installation
  • Retail activation

 

Research aspects before starting a physical retail concept:
  • Current challenges and successes
  • Product overview
  • Retail audit
  • Brand Strategy
  • Planned floorplan
  • Budget per sqm
  • Planning to opening

 

Retail design scope of work we are responsible for are:
  • Floor planning
  • Product range planning on shelves
  • Fixture advisory
  • Store service concept
  • Interior design
  • Façade (store front)
  • Retail light advisory
  • Store identity design
  • Store visuals and signage
  • Visual merchandising
  • Fixture engineering
  • Store display concepts and motion graphics
  • Client bags, membership forms
  • Uniforms

 

In China and Indonesia, we even realise stores:
  • Fixture production
  • Interior civil works
  • Fixture installation manuals
  • Store build supervision
  • Fixture and furniture delivery and installation
  • Lighting installation

 

SIS – Retail Guide
  • How to plan the floor
  • What is the rationale
  • Where to put attention points
  • How to execute the VM
  • Where to put the cash desk
  • What colours and materials
  • What brand touch points should be present

 

Read more:

https://www.shopify.co.id/retail/8-ways-to-bring-brand-identity-to-life-in-your-retail-store

Example of a style guide from Urban Outfitters

https://issuu.com/themarkit/docs/urban_outfitters_brand_book_final_p_d1cb1321abd5a6

OUR LATEST WORK

DECONOVO

Home Textile Rebranding

CELUCCI

Men’s Fashion Jewellery Branding

KRISBOW

Intl. Tool Brand Upgrading

VAS LIGHTING

Outdoor Lighting Rebranding

SAVIA

Home Lighting Product Design

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