INNOVATION STRATEGY

PMT – INNOVATIONS

A simple Three-Dimensional way to assess
Innovation for your brand,

Using PMT combinations makes it easier to understand where you stand and where you are going, while assessing the required skills and capabilities you need to further your brand to the next level… In INNOVATION, we have the three variables we can play with:
• Product
• Technology
• Market
Depending on the client and product, we can select one, two or all three variables and “INNOVATE” …

PRODUCT INNOVATION

Related to all the product related variables and items around it:

Product variables that include: How to use it, how to experience it, how it looks (design), how it feels, how it is packed, how it is combined, and how it is built as a concept…

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TECHNOLOGY INNOVATION

We look with the client what the innovative can look like at first,

while at the same time check if it is do-able within the organization with the existing staffing. Likewise, the innovation strategy should lead to a long-term brand vision…

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MARKET INNOVATION

Market innovation is more process based and can involve:

organization management, Services management, Business Development, Creating new E-commerce strategies, developing new sales channels by clever positioning…

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OUR LATEST WORK

DECONOVO
Home Textile Rebranding

CELUCCI
Men’s Fashion Jewellery Branding

KRISBOW
Intl. Tool Brand Upgrading

VAS LIGHTING
Outdoor Lighting Rebranding

SAVIA
Home Lighting Product Design

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