PDC DESIGN STORE is a design store mainly used for exhibitions on different topics. The store will be managed by PDC which is a service brand with a well-developed branding.
“COME FROM PDC, BACK TO PDC”
PDC is a brand with well-develop branding identity. PDC DESIGN STORE need to fit in PDC identity and need to be different.
“HOW TO FIT IN PDC IDENTITY BUT ALSO BE DIFFERENT AT THE SAME TIME”
To match with PDC identity, we used same colour system. Icon design is the development of PDC sub logo. To be different, we used different brand font and for logo wordmark we designed separate from icon.
“RETAIL STORE IDENTITY REDESIGN”
PDC DESIGN STORE is located in the lobby of a five-star hotel, so to fit in the luxury environment, store style need to be high end. At the same time, it need to match with PDC DESIGN STORE identity and easy to match with all kinds of exhibition themes.
“HIGH END DESIGN STYLE THAT CAN EASILY MATCH WITH ALL KINDS OF EXHIBITION THEMES”
To be able to match with PDC DSIGN STORE identity and have a clean high end design style which can easily match with all kinds of exhibition themes, we mainly use black and white colour and simple interior structure.