BRAND DEVELOPMENT

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MARKET RESEARCH

Essential in branding and design is research.

Our research capabilities have only increased over the past 15 years in China.

We do research inhouse or with strategic partners.

 

In the past years, we have provide our clients with:

  • Market research
  • Industry Research
  • Consumer desk research
  • Quantitative consumer research
  • Qualitative consumer research
  • Competitor analysis
  • Company assessments
  • Retail Audits
  • Product Portfolio analysis
  • IP research
  • Product research
  • (Shell) Scenario planning

 

In all cases, Orange Branding takes the lead and we can work with strategic partners for professional follow-up.

 

Obviously, we are not a research company. However, when needed we find the right expertise. When needed, we also advise our clients which research might benefit the brand and company.

 

A few basic research methods we use on a daily basis are:

 

Besides these audit tools, we have our own Orange Branding Tools to assess our clients via question lists and company intake assessments.

OUR LATEST WORK

DECONOVO

Home Textile Rebranding

CELUCCI

Men’s Fashion Jewellery Branding

KRISBOW

Intl. Tool Brand Upgrading

VAS LIGHTING

Outdoor Lighting Rebranding

SAVIA

Home Lighting Product Design

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