KRISBOW is a famous tools retail company in Indonesia. It holds one of the top tools market shares in Indonesia as well.
“KRISBOW IS ONE OF THE FAMOUS TOOLS RETAIL BRANDS IN INDONESIA, IT HAS A WIDE CONSUMER TARGET, BUT THE BRAND IS LOSING RECOGNITION IN THE MARKET”
KRISBOW was more product focused, and so lacked consumer focus. In order to be successful in this rapidly developing time, attention should be shifted more towards the consumers.
“HOW CAN KRISBOW SHIFT FROM A PRODUCT FOCUS TO A CONSUMER FOCUS”
To provide a more efficient branding method, ORANGE BRANDING have offered a personalized, customized branding road map to KRISBOW.
“TO REBUILD KRISBOW’S MARKET RECOGNITION, TO DEVELOP KRISBOW INTO AN INTERNATIONAL BRAND”
Indonesia is developing rapidly, to rebuild KRISBOW’s market recognition and regain the position of top market leader, we need to compete with local brands & famous international brands.
“TO PROVIDE AN INNOVATION STRATEGY FOR KRISBOW’S REVITALIZATION”
Based on our research, we have provided Ten Types of Innovation as a method to help build KRISBOW’s own innovation strategy.
“THE OLD IDENTITY CAN NOT MATCH WITH ITS TARGET MARKET AND LACKS RECOGNITION”
KRISBOW has a wide range of target consumers, therefore the new identity needs to be able to match to the different target consumers. It needs to be modern and international which can be developed into an international brand.
“A NEW IDENTITY WHICH CAN MATCH WITH THE DIFFERENT TARGET CONSUMERS AND BE MODERN AND INTERNATIONAL”
In reaching the best design, ORANGE BRANDING have done deep layer investigations and research. Our aim is to able to match with the different target consumers, and we have offered this new identity to KRISBOW.
“TO MATCH THE NEW IDENTITY, WE WILL ALSO NEED TO UPDATE THE RETAIL STORE DESIGN INTO A MORE MODERN, INTERNATIONAL, AND CONVENIENT TOOLS RETAIL STORE”
KRISBOW needs to fit a large amount of products into a small store, it needs to be clean, modern, international and convenient for different target consumers.
“A MODERN & CLEAN SMALL STORE TO DISPLAY LARGE AMOUNT OF PRODUCTS”
To make the store more international, ORANGE BRANDING has designed a variety of themes for the store. As the aim is to provide convenience for the different target consumers, the retail store has been separated into different sections, and at the same time, utilizing helpful and clear in-store communication designs.