K11 First Museum Retail in the world –
K11 is the world’s first Museum-Retail concept and a hybrid model of art and commerce founded by Mr Adrian Cheng in 2008, it is the world’s first original brand to pioneer the blend of three essential elements of
Art • People • Nature
Visual Stories Design
“K11 IS AN ART PLAYGROUND
WHERE CULTURE, ENTERTAINMENT, SHOPPING AND LIVING REVOLVE AROUND ART.”
Art connects. Your gateway into different dimension.
The pool as a metaphor of a fluid transition
into a lively world of luxe, wave of colors and experiences.
A diversity of dreams, a revolution, where different cultures come together.
Step into K11 GUANGZHOU
“IN ART WE MEET.
IN ART WE SHOP.
IN ART WE PLAY.
IN ART WE LIVE.”
We tell several visual stories using one iconic style. Based on the shape of the pool, we create a clear design system with endless possibilities for your marketing communication. The design system guarantees a consistent quality for K11 Guangzhou expressions throughout different media channels.
It builds the brand in a consistent way and is easy to apply for your (marketing) employees.