INNOVATION STRATEGY

INNOVATION RESEARCH

How will technologies influence your product or market?

Orange Branding helps clients to understand what kind of innovation
and what kind of innovation examples matches the best to the brand.

With a degree in Innovation Management, the founder of Orange Branding has been active in the field since early 2000.

We have worked with complex technologies as:
• Nanotechnology
• Biotechnology…

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10-TYPES OF INNOVATION

The only systematic method to assess
innovation is the fast way,

With 20 years’ experience in Innovation Strategy and Management
and having worked with multiple methods,
we believe the 10-types are unique,
comprehensive and pragmatic to use…

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PMT – INNOVATIONS

A simple Three-Dimensional way
to assess Innovation for your brand,

Using PMT combinations makes it easier to
understand where you stand and where you are going,
while assessing the required skills and capabilities
you need to further your brand to the next level…

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INNOVATION ROADMAP

Figured out all tactics to Innovate?
Visualize it!

Within our workshops we assess with your team
all relevant variables of your company and brand
to create a logic order of what matters and
make you look at your position in a new way…

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BRAND ARCHITECTURE

Innovate by re-organising your
brand to be more appealing,

Brand architecture belongs to branding as
well as to innovation because it will help you to
rethink your brand strategy and use different
types of innovation to communicate your brand on…

 

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BRAND PORTFOLIO MGNT.

Dive deeper into each of your brands
and how they are positioned

Ever heard of the G-B-B Strategy? It’s an easy way to
create more brands with different price points and
attract more customers, which is ideal for retailers
online and offline with private label brands to grow…

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PRODUCT PORTFOLIO MGNT.

Ever wondered which of your products
make the profit and which does not?

Reviewing and assessing your current product
range is essential to create a future product range, cut,
and focus as a brand, we believe better products
leads to more profit…in this case less is more…

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PRIVATE LABEL STRATEGY

Define Unique Selling Points to innovate
as retailer in your category,

With more business online, retailers need more exciting
products that consumers can relate to also in physical
stores, or stand out in Ecommerce, Private Label
brands can help save cost and stand out…

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CUSTOMER JOURNEY

Innovate the way your customers
find and buy your products,

We help our clients to map out the current and new ways
new consumers could engage with your online or
offline store and bring to the table new tactics to
better engage shoppers, increase fans, increase sales…

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INNOVATION WORKSHOP

Create impact by 1-day team Innovation
Workshops in your office or online,

Since 2010, we organise innovation workshops in China
with the full Chinese team, in Chinese, to alight the
teams and bring the brand to new heights and
assess, company-wide, all fresh ideas to innovate…

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OUR LATEST WORK

DECONOVO
Home Textile Rebranding

CELUCCI
Men’s Fashion Jewellery Branding

KRISBOW
Intl. Tool Brand Upgrading

VAS LIGHTING
Outdoor Lighting Rebranding

SAVIA
Home Lighting Product Design

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We partner with innovative brands to create cutting-edge digital experiences.

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