Honcook is a new brand by a large cookware factory with a focus on good quality for the European market. As a new brand, they were keen to make an impression with a few innovative new ranges.
“INTERNAL DESIGN TEAMS OFTEN BECOME EASILY STAGNATED. THE ADVANTAGE OF AN EXTERNAL WESTERN MULTIDISCIPLINARY TEAM IS THE LATERAL WAY IN WHICH THEY THINK”
Our market research showed that it was common to give cookware to a newly wed couple. However most cookware sets didn’t have a sense of beauty both in terms of design and gift packaing.
“RESEARCH BY ORANGE BRANDING FOUND A FEW KEY MARKET GAPS WHICH HONCOOK’S COMPETITORS WEREN’T TARGETING”
Our solution was to create a luxury feeling gold marble cookware set with hidden romatic pattern. The series was inspired by traditional greek and roman forms to capture a sense of traditional elegant class. The handles took a geometric form to balance a modern feel with the traditional styling.