Honcook is a new brand by a large cookware factory with a focus on good quality for the European market. As a new brand, they were keen to make an impression with a few innovative new ranges.
“ORANGE BRANDING FOUND A LARGE NUMBER OF SINGLE PEOPLE DON’T HAVE A DISHWASHING MACHINE, AND SO DISLIKE THE AMOUNT OF WASHING UP WORK THEY CREATE”
The aim was to eliminate the need for unnecessary cleaning after cooking. User journey mapping would be a vital research tool to spot inefficiencies in the current way a user cooks and cleans.
“USING DUTCH DELFT RESEARCH METHODS PROVIDES AN UNPARALLELED FOUNDATION OF KNOWLEDGE FOR IDEATION SESSIONS.”
Our team developed a range of concepts, finding the most cost effective and innovative design direction was to use the cookware lid as a bowl. The lid required a steam vent, but during testing we considered the vent notch could be used as a chopstick rest further innovating the function.