The lifestyle pet care brand ‘Dogness’ uses technology to enable pet owners to express their love for their pet and connect with them in a more meaningful way.
The target group we focus on are millenials (caregivers) situated in the USA, who care for the well-being of their pets.
“STYLISH AND TECHNOLOGICAL
LOOK AND FEEL”
Within this concept we combine the archetype ‘caregiver’ and product in a colorful way with the pets. The archetype is an average young man or woman and their ‘happy’ pets. These characters take a prominent role in this look-and-feel. They are young, happy, colorful and willing to take good care of their pets. This look-and-feel is fresh, modern, very positive, and contemporary.
Within this concept create a design of very outstanding color. All used colors are ‘neon’ or ‘pastel’ (to choose).
This colorful approach is related to a minimalistic look-and-feel. For example look at, Apple, Sonos, Google (products). We combine very powerful colors with technical line drawings of the products, and line drawings of pets. It symbolize the connection of them. This will give a classy, certainly for pet products, look-and-feel it will realy stand out. For example the diverse products in different neon color designs is quite different in opposite with other brands. It is, young, fresh, and different.
Within this concept we present the products in a stylish and technological way. The products take a prominent role in this high-end look and feel. They are combined with a ‘light swirl’ which represents the internet of things and communication between the archetype ‘caregiver’ and pet. The archetype is an average young man or woman and their ‘happy’ pets. These characters are incorporated in the design and are portrayed as caring and loving to each other. This look and feel is sharp, stylish, very professional, and distinctive.