DIGIMATIC is a smart home appliances brand from Indonesia.
“SMART HOME APPLIANCE FOR MODERN FAMILIES”
DIGIMATIC wants to creative a home appliance brand which with high quality products and high end design. And this brand will be able to connect Indonesia even the whole world together.
“WHAT’S THE MOST UNIQUE POINT THAT MAKES DIGIMATIC STANDS OUT”
To match with the high quality and high end design, we decided to create a high tech design style brand. To make the brand will be able to connect Indonesia even the whole world, we will make the design more understandable.
“FOR PRODUCTS, DIGIMATIC IS HIGH QUALITY, HIGH END, HIGH DIGITAL”
DIGIMATIC have choose some product style they like, we need to redesign the product and product style into a series line. All the products need to look high end with digital design style.
“HOW TO DESIGN THE PRODUCT WITH AN HIGH END DIGITAL STYLE IN A MORE UNDERSTANDABLE WAY”
To show the high tech design feeling, we decided to use metal materials; to make DIGIMATIC more understandable, we use more accessible universal high tech design language for products.
“FOR BRAND IDENTITY, DIGIMATIC SHOULD BE CLEAN, MODERN, HIGH TECH BUT ACCESSIBLE”
DIGIMATIC needs to be high tech but also accessible, so we need to find the perfect balance for its identity design. Need to fine out the unique points for its identity design to make it more outstanding.
“THE PERFECT BALANCE OF HIGH TECH AND ACCESSIBLE”
To make the identity more clean, modern, and international, we used black and white as the brand main colour. To make it more accessible, we used more function focus point to do the identity design.