DESIGN MANAGEMENT

DESIGN MANAGEMENT

How to consistently develop creative
ideas or manage your team?

Orange Branding has been a member of the Design Management
Institute in Boston (www.dmi.org).
Where Design Management is defined as:

“Design management encompasses the ongoing processes, business decisions, and strategies that enable innovation and create effectively-designed products, services, communications, environments, and brands that enhance our quality of life and provide organizational success.”

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LOGO DESIGN

A logo is not a brand, but why every
company and brand needs one,

Great company and brand logos are based on great brand
strategies, at Orange Branding we help you with both the
business and brand strategy as well as with creating
a stunning identity that includes a logo…

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IDENTITY DESIGN

Why do some brands get famous and others not?
And how does identity matter there?

Owning your own brand identity DNA is like a person’s
DNA, don’t change and twist it daily…Likewise a logo
can only be repeated that many times without
being boring, great identities captivate people…

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VIS GUIDE

A Visual Identity System (VIS) and Guide
helps to coordinate but that’s the start,

What also matters in a VIS Guide is how you communicate
your identity continuously and consistently throughout
your various communication channels, so
it just the start how we can help you…

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CIS GUIDE

A Corporate Identity System (CIS) and
Guide helps to coordinate you!

As you incorporate your new brand style inside
your company to develop your own brand culture,
you will have many questions as how to implement
which or what, we help you guide through this…

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PRODUCT DESIGN

If you sell branded products then great
product design is a must,

Because product design is not only about the style, colour or shape
of the product, however, it’s also about how the products interact
with your target customers or saves money during production and
increases sales…

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PRODUCT ENGINEERING

To innovate your branded products often, design engineering is an essential tool,

Does you brand stand for make it cheaper, faster, better, lighter
when you created your own Unique Selling Points (USP’s), than
design engineering is the way to get the job done, learn from our
experience…

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PACKAGING DESIGN

In both offline and online retail packaging,
design is more crucial,

And with more and more products on shelf or online
each day, brands need to stand-out not only on looks
of the packaging but also on the unboxing
experience to capture returning consumers…

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PRODUCT MANUAL DESIGN

When CX is important think about your
product manual frustrations,

Make you customers smile when they start to use your product,
instead of making them frustrated or worse…
that is what great manuals can do, but also consider
the UI/UX of the products in the first place…

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RETAIL DESIGN

Retail is not dead, but consider to
reframe your retail experience,

That’s what we have been doing for years, by making
retail stores and shopping experiences more exciting
while staying within the building, fit-out and store
fixture budget with our retail building partners…

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SIS GUIDE

For chain stores and brands, we create
understandable retail guides

When your new retail store formats are successful,
obviously you would like to repeat this success in new
store locations and all, and a Store Identity System (SIS) Guide
will help you all the way during rolling-out…

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SERVICE DESIGN

Going beyond tangible
design we help

you design the customer interaction, Where branding is about
standing out, retail design is not only about the façade
design, the Powerwall or website, it’s also about how
you interact differently with your consumer than others…

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VISUAL MERCHANDISING

When more is not better, we focus on
Omni-channel experience and sales,

The challenges for each retailer, online or offline,
is to plan the product range in the store, and make
products, products services, product ranges and
sub-brands stand-out, we help you plan the future…

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BRAND WEBSITE DESIGN

Sites are essential these days, but your
brand’s site needs to communicate you,

Customers not only care what you sell but nowadays consumers also
care and read why you matter to them as a brand and how your
brand fits their personal values and beliefs and why they should buy
from you…

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ECOMMERCE DTC DESIGN

DTC ecommerce is more popular and
easier to realise than you think,

DTC Ecommerce is not only a brand or web-design project
but alsom an IT project. And while you have 1,000 wishes
you might have limited budgets… we help you
navigate through making the right decision…

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DIGITAL DESIGN

When everything is digital why not
design everything consistently?

Our teams in China, Amsterdam and US are well-versed
in all relevant digital communication, including
Amazon, non-Amazon, DTC, Social media,
video, copywriting, campaigns and more…

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SOCIAL MEDIA DESIGN

Everyone has one, but does it tell the
right message and story?

Every brand has social media, however we help you create
a strategy and plan that makes sense for
brand and budget, while developing campaigns
and create content that converts to sales…

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VIDEO DIRECTION

Video is the next internet, why not
create video content that lasts?

In the future, each brand will be a mini-media channel
that generates and broadcasts content, and
video content will be king. We have not only creative content,
we also offer video tools you can use daily…

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PHOTOGRAPHY DIRECTION

Can you create brand images that are
timeliness and are consistent?

When developing a brand, images are an essential tool
to convey your brand identity and our team assist
our clients to plan, create and direct the branded
photography styles and campaign on set…

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CATALOGUE DESIGN

Catalogues, because everyone still need
to explain what the brand is selling,

Whether you have small or big ambitions, well-designed
productcatalogues communicate to buyers that you
are professional, and helps them to easily navigate
through the product series and details…

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EXHIBITION DESIGN

Product Exhibitions are great ways to tell
international buyers, “hey! Am a brand”,

Having created 100+ exhibition stands in China, Europe, Middle
East, US, Indonesia, Japan, and joining the major shows as
Ambiente, M&O, Cosmoprof, etc. we are confident
to deliver the right stand design…

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EVENT MARKETING

When your brand needs more
attention in local markets,

For the past 15 years, we have created various events for
PR, Marketing, Sales, Promotion, Culture, Education,
Design, Architecture by developing the strategy
and creating the visual identity…

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OUR BRAND DEVELOPMENT WORK

DECONOVO

Home Textile Rebranding

CELUCCI

Men’s Fashion Jewellery Branding

KRISBOW

Intl. Tool Brand Upgrading

VAS LIGHTING

Outdoor Lighting Rebranding

SAVIA

Home Lighting Product Design

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We partner with innovative brands to create cutting-edge digital experiences.

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