Dan Dan is a large Liberal Arts educational institute with locations all across China. They provide premium one-on-one education services with industry leaders to Chinese students preparing to study overseas.
“Dan Dan was providing top of the line education services, but their branding didn’t convey this and so it severely limited their growth rate”
Dan dan required a logo capturing the creativity, luxury and heritage of their brand while being iconic and symbolic. They also needed a clear vision of the brand tone of voice and a variety of PPT templates, posters and other marketing elements.
“Dan Dan urgently needed branding to match their price point and premium educational status”
Orange Branding studied luxury brands Gucci, Prada and Louis Vuitton as well as creative magician type brands like Disney, Willy Wonka and Harry Potter. This informed our choice of fonts, tone of voice and colours throughout the development process.