INNOVATION STRATEGY

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BRAND PORTFOLIO INNOVATION

Brand portfolio management takes the focus on managing the brands as a group.
As many companies today have very many brand, this is an approach that can be comprehended.

 

The main aim is to receive something more by managing the brands as a whole, rather than managing all the brands individually.

 

Brand portfolio strategies are an essential prerequisite for the long-term success of multi-brand companies.
It is vital for these organisations to consider not only external but also internal competitors, if the company sells private label brands

 

Our innovation strategy helps clients to rethink their current and future brand portfolio.

We consider:

  • Positioning: Good, Better, Betst
  • Channel: Online, Offline, Omni-Channel
  • Organisation: Which team manages what brand and how
  • Engagement: How which brand communicates what
  • Network: Which OEM should make what brands
  • Product and the product portfolio strategy

 

Read more

https://www.grin.com/document/85592

https://www.business2community.com/branding/begnners-guide-brand-portfolio-management-01034465

https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/making-brand-portfolios-work

OUR LATEST WORK

DECONOVO

Home Textile Rebranding

CELUCCI

Men’s Fashion Jewellery Branding

KRISBOW

Intl. Tool Brand Upgrading

VAS LIGHTING

Outdoor Lighting Rebranding

SAVIA

Home Lighting Product Design

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