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BRAND KEY VISUALS
The key visual is not directly a part of logo design, but under certain conditions, it is a very effective add-on to the logo. The key visual is an image motif that is used in campaigns in order to enhance brand recognition.
Often, the key visual is more strongly associated with the brand than the logo itself, so the development of a key visual can be very important. The key visual should be easily and quickly grasped.
Key visual can also act as an identifier that assists consumers make swift buying decisions based on visual and emotive reactions. Brands that have consistent visuals can easily trigger memory associations subconsciously conveying a message and tone that instantly builds brand’s recognition.
While building or scaling your brand, a strong key visual can help you expand the recognisability of your brand in an adequate way to strengthen and convey your brand’s values. In light of this, it is critical that you emphasize your visual identification in a unique way that’s peculiar to your brand alone, so the sight of your key visuals in public spaces creates a hook or memory of your brand in the consumer’s mind.
It’s important to understand that a properly developed key visual can be adapted for various media including digital packaging, flyers, marketing material and others. That’s why it’s pertinent that a professional help you design a strong and adaptable key visual.
Does your brand have a strong key visual? Let’s help you create one. Contact us today!
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