BRAND DEVELOPMENT

WHY BRANDING MATTERS

Have you ever wondered why
strong
brands make more money?

Brand leaders and market pioneers outperform others on
various levels and brand leaders are to survive market challenges,
use those learnings and work with us to apply
this in your company and brand.

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MARKET RESEARCH

In order to position your brand well,
you need to know where you stand,

China and international market we conduct our own
market research, either focused on Product and Sales,
online market data (e.g. Amazon) or consumers
research to get real insights for real markets…

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BRAND AUDIT

Discovering the current status of how
your brand is working for you,

By assessing all current sales channels (online and offline),
consumer interactions and brand touch points
where the brand connects to your current and
future potential customers, we explain what works…

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5C ANALYSIS

A standard market research tool to find
your current place in the market place,

Within our workshops we assess with your team all
relevant variables of your company and brand to
create a logical order of what matters and make
you look at your position in a new way…

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5-FORCES

To predict future scenarios and anticipate
challenges we this method,

This famous model by Harvard Prof. Michael Porter helps
our clients to understand competitors dynamics deeper
especially when they for the first time move to a
new market, whether offline or online…

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BRAND VISION

Create with us a visual prototype of how
your future brand will look and feel,

Based on solid strategic tools in China for the last
15 years, we create with our Chinese clients a visual
look of how the potential future brand will look
based on insights, and our assessments…

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BRAND STRATEGY

Once we figured out the big brand idea,
it’s time to create the brand system,

Solid brand systems have a logic business and brand
strategy build on business rationales, so that our
European and USA based creatives are able
to nail the design of your brand identity…

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BRAND POSITIONING

Your ambition: between which power
brands your brand will fit best?

Based knowing where you stand now with your company
and future brand, our expert team helps you to create
the brand positioning and brand strategy
tactics of your possible future brand…

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BRAND NAMING

Creating great brand names help built
great consumer brands, but how?

With so many brands everywhere, our creative and strategy
team still comes up yearly with cool names that are first
to market, have a .com domain, are relatable
for consumers and get trademarks…

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BRAND KEY VISUALS

What are the strategic and creative
key visuals of your brand?

Creating Key Visuals (KV’s) helps to visualize the first abstract
brand ideas of what your brands is and where it can go to,
but it also provides the tools to communicate
within your company and evolve new ideas…

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BRAND TRADEMARK

Keeping a great brand name requires
the proper legal protection,

Registering a Brand’s Trademark and Logo Mark is essential
for any markets and market places where brands are
sold, this is true for Amazon, non-Amazon and
DTC, even in China we register trademarks…

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BIG IDEA CREATION

Big brands have even bigger ideas
behind them, like Apple and Tesla,

Big idea creation is not about profit and market domination,
it helps brands to develop the brands’ DNA with a
purpose that resonates with the world and to
avoid getting attention by only discounts…

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BRAND STORY TELLING

Did you ever hear of that “Italian Brand”
in Dongguan? …No-one did.

Great Brands with often have inspiring real brands stories.
‘A why?’ And ‘a how?’ They are guided by a brand purpose
with a systematic and solid brand DNA to avoid
making up fake stories that don’t make sense…

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BRAND ARCHITECTURE

Organising your brands can help
improve your brands’ credibility,

With so many types of brands, we help you to restructure
your business based on research and re-create a
wholesome story with the right brand properly
organised with a logical brand architecture…

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BRAND ASSET MGNT.

Now you have all that great content,
where do you keep it?

The whole team, internal or external, should always
have access to your brand assets (logo, VI, sales sheets,
video content, copywriting, product info, etc. etc.),
but how do you organize and maintain this?

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BRAND WORKSHOP

Inspire the team and get
great results in one-day?

After more than hundreds of Brand Workshops all over
China, we at Orange Branding found a unique way to
reach more entrepreneurs for affordable brand
strategy and brand creation workshop guidance….

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OUR LATEST WORK

DECONOVO
Home Textile Rebranding

CELUCCI
Men’s Fashion Jewellery Branding

KRISBOW
Intl. Tool Brand Upgrading

VAS LIGHTING
Outdoor Lighting Rebranding

SAVIA
Home Lighting Product Design

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