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BRAND ASSET MANAGEMENT
A BAM strategy is part of the overall brand management strategy, which has the goal of increasing the brand’s perceived value.
Brand Asset Management is a proven process for managing brands as assets in order to maximize their value. The process involves four key phases.
Phase One: Developing a Brand Vision
Phase Two: Determining Your Brand Picture
Phase Three: Developing a Brand Asset Management Strategy
Phase Four: Supporting a Brand Asset Management Culture
A good BAM system ensures that you can easily develop and manage your brand, and will always have access to the assets you need. Both you and anyone else in your organisation.
The best 10 Brand Asset Management software options for every type of business:
- Asset Bank
- Widen Collective
- Third Light
Orange Branding has its own partners and its own solutions, that are low-cost and in Chinese. Ask your account manager or contact us.
OUR LATEST WORK
Home Textile Rebranding
Men’s Fashion Jewellery Branding
Intl. Tool Brand Upgrading
Outdoor Lighting Rebranding
Home Lighting Product Design
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