VAS LIGHTING

  • Strategy

    Brand Strategy, UX Strategy

  • Design

    UI/UX Design, Art Direction

  • Client

    VAS LIGHTING

  • Tags

    VAS LIGHTING

Open Project
CLIENT

VAS LIGHTING is a professional outdoor lighting brand solution company.
What VAS aims to provide are light solutions that match architectural and contract requirements, which demonstrate the original beauty of architecture.

SERVICES

Branding Design
Identity Design
Logo Design
Catalogue Design
Exhibition Booth Design

“FOR BRANDING DESIGN, VAS WANTS TO REPLACE THEIR OLD SCHOOL DESIGN WITH ONE WHICH IS MORE MODERN, SIMPLE AND IMPACTFUL”

CHALLENGE

VAS’s old brand identity is old school and out of date, but they don’t want to change too quickly in case their clients can not relate with their new identity. Additionally, there is limited time to finish this project.

“THE NEW IDENTITY IS AN UPDATE OF THE OLD IDENTITY, AND IS MORE MODERN, SIMPLE & IMPACTFUL, ALSO STAND OUT FORM OTHERS”

SOLUTIONS

After extensive research, ORANGE BRANDING have offered a brand new identity for VAS LIGHTING, which matches with their explorer architype. Compared with their old identity, the new identity is more passionate, outstanding, simple yet modern and impactful.

“FOR EXHIBITION BOOTH DESIGN, VAS WANTS IT TO MATCH THE NEW BRAND IDENTITY, FEEL SPACIOUS, BE UNIQUE AND CONVENIENT TO USE”

CHALLENGE

The VAS exhibition booth design needs to be finished in a short time with limited budget. The design will be built up in a small area, but needs to feel spacious with a new brand identity to make it stand out.

“FEEL BROAD IN A SMALL PLACE, WITH CONVENIENT AND OUTSTANDING NEW FASHION DESIGN. ALSO NEED TO BE EYE-CATCHING ”

SOLUTIONS

ORANGE BRANDING have held many discussions with VAS and presented multiple versions of the design to them. Finally, both companies have agreed upon the design illustrated here.

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