SONGFA

  • Strategy

    Brand Strategy, UX Strategy

  • Design

    UI/UX Design, Art Direction

  • Client

    SONGFA

  • Tags

    SONGFA

Open Project
CLIENT

Songfa has full range of household product lines, including tableware, tea set, coffee set, decorative chinaware and collection as well as stainless steel, crystal and glass household products etc.

SERVICES

Product Design
Booth Design
Marketing Material

“SONGFA BELIEVES THE WORLD WOULD BE A BETTER PLACE,
IF WE CAN BE TOGETHER WITH FAMILY MEMBERS
FROM THE HEART.”

CHALLENGE
  • Product design:
    Ref set, foreign collection est. 8 -12 items ( flexible ).
  • Booth design:
    SONGFA for CF 122th (oct. 2017), booth area: 18*9 sqm =162 sqm.
  • Marketing material:
    Invitation, brochure flyer, h5 page design and photography support.

“TO RESHAPE THE TRADITIONAL CHINESE VALUES WITH THE THEME OF “HOME””

SOLUTIONS

Design deepening based on concept 3. Inspired by “The Wave ” in Arizona, USA, the Dutch designers wanted to translate the undulating rugged crest elements into a subtle ceramic design concept that makes people feel the origin, culture and character.

SOLUTIONS

General cohesion between the fixtures.
Rounded corners are more friendly, more safe, more creative.
Furthermore we believe it is a subtle reference to the brand logo of Songfa.

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