CELUCCI

  • Strategy

    Brand Strategy, UX Strategy

  • Design

    UI/UX Design, Art Direction

  • Client

    CELUCCI

  • Tags

    CELUCCI

Open Project
CLIENT

In China, nearly 200 direct stores have been opened in more than 30 first and second-tier key cities, and branches have been set up in Antwerp, Belgium; business has expanded to the Far East, Hong Kong, Singapore, Malaysia and other regions.

Shining House is a key partner for the De Beers Group, the Belgian High Diamond Assembly (HRD), the American Gem Institute (GIA) and the International Platinum Association (PT).

Shining House Diamond Family has won awards and honorary titles such as “China 500 Most Valuable Brand “,” China Jewelry Industry Top10″,” China Jewelry Industry Famous Brand “,” China Jewelry Industry Consumer Most Satisfactory Brand”.

SERVICES

Visual Identity Design
Packaging Design
Brand Strategy
Innovation Strategy

“OFFERS FOR
TRANSFORMATIVE MEN”

CHALLENGE

The rapid rise of male consumer groups, focusing on quality of life, both internal and external repair, but male consumers lack fashion knowledge.

“CREATING THE FIRST AND MOST INFLUENTIAL
MEN FASHION JEWELLERY
BRAND FOR CHINA”

SOLUTIONS

ORANGE BRANDING has created a modern, fashion, transformative brand identity for CELUCCI.

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