BERRCOM

CLIENT

Berrcom is one of the top 10 market leading manufacturers of electronic thermometers in China. With 19 years of experience, they are internationally recognised as one of the most reliable names in the medical industry for personal and commercial use.

SERVICES

Product Design
User Experience Design
Packaging Design

“BERRCOM WANTED TO DEVELOP A NEW PRODUCT THAT WAS AIMED AT THE WESTERN MARKET BUT LACKED THE AESTHETIC AND ERGONOMIC STYLING SKILLS TO SATISFY DISCERNING FOREIGN  DESIGN TASTES”

CHALLENGE

What was needed was a team which understood the demands of Western consumers while pairing that knowledge with an advanced research and development process. It was also vital this team had good CAD & DFM skills for mass manufacturing.

“MANY WESTERN DESIGN STUDIOS LACK DFM SKILLS. WE’VE BEEN IN CHINA OVER 15 YEARS SO WE KNOW FACTORIES AND PROCESSES.”

SOLUTIONS

Our team created a wide variety of form exploration sketches, before refining these into 3 key directions. 3D printing and foam modelling allowed quick evaluation of these designs and hands-on selection of the most effective design.

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