Berrcom is one of the top 10 market leading manufacturers of electronic thermometers in China. With 19 years of experience, they are internationally recognised as one of the most reliable names in the medical industry for personal and commercial use digital thermometers.
Visual Identity System Development
Exhibition Booth Design
“DESIGNING A BRAND IDENTITY IS ABOUT UNLOCKING THE FULL POTENTIAL OF A BUSINESS”
As a medical product supplier, it was vitaly important Berrcom looked caring and trustworthy to boost sales. The brand urgently needed to become more memorable to stand out and compete against Philips and Braun. From the start we knew to persue a strategy to create a simple and memorable icon to represent the brand.
“BY MAKING BERRCOM LOOK MORE CARING AND TRUSTWORTHY,WE KNEW IT WOULD GREATLY BOOST SALES”
We developed a variety of logo concepts for Berrcom with the B becoming a love heart shape to represent the care that goes all Berrcom products. We then contextualised our designs so their team could understand how these logos looked in use. This helped them to pick the final design seen here on their HQ and packaging.