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KEY OPINION LEADERS
KOL, better known as Key Opinion Leaders, are what consumers are gravitating towards in hopes to filter the clutter that digital advertising has created… Key Opinion Leaders work double-duty: they not only connect with their audience, but in most cases, they also have a specific target demographic.
Western KOL need a longer boarding process then Chinese KOLs. Where Chinee KOLs are more sensitive to earnings, Western KOLs might be more sensitive to the brand story.
OUR LATEST WORK
Home Textile Rebranding
Men’s Fashion Jewellery Branding
Intl. Tool Brand Upgrading
Outdoor Lighting Rebranding
Home Lighting Product Design
We partner with innovative brands to create cutting-edge digital experiences.