CROSS-BORDER ECOMMERCE

BCE: INFLUENCER MARKETING

Influencer marketing is a form of social media
marketing and can be paid or organic,

Influencer Marketing is a form of marketinginvolving the use
of endorsements and product placement from influencers,
people and organizations who have a purported expert
level of knowledge or social influence in their field…

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BCE: KOL MARKETING

KOL, better known as Key Opinion Leaders is
another form of influencer marketing,

KOL’s are a higher form of influencer marketing and often more
expensive, KOL’s are gravitating towards in hopes to filter the
clutter that digital advertising has created. Key Opinion Leaders
work double-duty: they not only connect with their audience…

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BCE: MICRO INFLUENCERS

The best type of influencer marketing for online
brands are Micro Influencers,

Micro-influencers are individuals that have, between 1,000 to 1,000,000
followers/audience members, and are considered experts in their
respective niche. They could be a food blogger, traveller, a local
fashionista…moreover, they are affordable…

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BCE: UGC

User Generated Content and Micro Influencers are
a great way to create unique branded content,

User generated content (UGC) is a form of content that has been
created and put out by unpaid contributors or, using a better term,
fans. The content can be pictures, videos, testimonials, tweets,
blog posts generated by actual users…

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