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Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field.
For Chinese clients there should be made a clear difference that Chinese influencer marketing and Western influencer marketing do not follow the same mechanism:
- Influencers in the West focus more on emotion
- Influencers in the West want to alight associated brands with their own brand
- Influencers in the West are picky and choosy
- Influencers in the West have not the strong purchase power as Chinese
Why influencer marketing matters?
- 75% of consumers will share a positive experience with a brand.
- Consumers are also 70% more likely to make a purchase with a company after a good interaction.
Orange Branding uses influencers for the following purposes:
- Drive traffic
- Create UGC – User Generated Content
OUR LATEST WORK
Home Textile Rebranding
Men’s Fashion Jewellery Branding
Intl. Tool Brand Upgrading
Outdoor Lighting Rebranding
Home Lighting Product Design
We partner with innovative brands to create cutting-edge digital experiences.