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Branded content is an effective response to an increasingly saturated market. Today, users are overwhelmed with ads and information at all times, to the point that many of them resort to solutions such as ad blockers.
Nielsen discovered that brand recall was 86% for branded content, and only 65% for regular ads.
What are the characteristics of branded content?
- It is focused on the values of the brand, not on its products or its services.
- It seeks to generate conversation and notoriety around the brand.
- Generates added value for the user.
- Appeals to emotions.
- It makes use of storytelling.
- It can be presented through multiple formats and diffusion channels.
- The contents may be co-created.
What are the advantages of Branded Content?
- Generates an emotional connection with the brand.
- It has the potential to go viral.
- Improves the positioning of the brand.
- Generates engagement and loyalty.
- It can help to promote traffic and leads.
OUR LATEST WORK
Home Textile Rebranding
Men’s Fashion Jewellery Branding
Intl. Tool Brand Upgrading
Outdoor Lighting Rebranding
Home Lighting Product Design
We partner with innovative brands to create cutting-edge digital experiences.