ASD

CLIENT

ASD is one of the largest cookware manufacturers in the China producing 40,000,000 sets/year. Their aspiration is to be the largest and most technologically advanced manufacturer internationally.

SERVICES

Market Research
Competitor Analysis
Aesthetic Study
Industrial Design

“ASD WANTED TO CREATE COOKWARE SETS FOR THE ITALIAN AND GERMAN MARKETS, BUT LACKED A CULTURAL AND AESTHETIC UNDERSTANDING OF EUROPEAN PREFERENCES.”

CHALLENGE

ASD came to Orange Branding as our European designers understand Italian and German styles. Communication and cooperation was a particular success of this project, due to our studio in Guangzhou being convenient to work with. Design studios based only in Europe or America lack Mandarin skills and work in a different time zone making mistakes and delays a daily occurrence.

“ASD IS KEEN TO ENTER THE EUROPEAN MARKET, BUT IS AWARE CONSUMERS HAVE HIGH QUALITY DESIGN EXPECTATIONS. ”

SOLUTIONS

We closely studied Italian and German automotive designs to guide the form and function of our designs. Using a combination of physical and digital sketching, we quickly developed a wide range of options for the client to choose from.

RELATED CASES

ACE GROUP SDA PROJECT
Case description information details

ACE GROUP SDA PROJECT
Case description information details

ACE GROUP SDA PROJECT
Case description information details