ASD is one of the largest cookware manufacturers in the China producing 40,000,000 sets/year. Their aspiration is to be the largest and most technologically advanced manufacturer internationally.
“ASD WANTED TO CREATE COOKWARE SETS FOR THE ITALIAN AND GERMAN MARKETS, BUT LACKED A CULTURAL AND AESTHETIC UNDERSTANDING OF EUROPEAN PREFERENCES.”
ASD came to Orange Branding as our European designers understand Italian and German styles. Communication and cooperation was a particular success of this project, due to our studio in Guangzhou being convenient to work with. Design studios based only in Europe or America lack Mandarin skills and work in a different time zone making mistakes and delays a daily occurrence.
“ASD IS KEEN TO ENTER THE EUROPEAN MARKET, BUT IS AWARE CONSUMERS HAVE HIGH QUALITY DESIGN EXPECTATIONS. ”
We closely studied Italian and German automotive designs to guide the form and function of our designs. Using a combination of physical and digital sketching, we quickly developed a wide range of options for the client to choose from.