Orange Branding is an Amsterdam, Brussels and New York based agency with offices in China for account management for Chinese cross-border e-commerce sellers that want to grow their brand in the EU and USA using e-commerce platforms, DTC, and digital marketing.
For retail clients, power brands, consumer product brands, luxury brands, and companies and brands from many other industries, we still offer our services such as:
EVIDENCE-BASED FUND CREATION
Orange Branding Investment (OBI) aims to benefit from China’s ‘innovation imperative’ by adding value as capital fund via its accelerator model and strategic partnerships for global brand expansion.
These targets are in line with China’s economic-political ambitions and OBI’s own vision: energy, mobility, health care, IOT, digital media, and luxury brands. OBI, via Amsterdam uses The Netherlands as a test bed for Chinese global sales ambitions and commitment.
Orange Branding provides five services to create international brands:
- Brand Development
- Innovation Strategy
- Design and Design Management
- (Digital) Marketing and Brand activation
- Branded Cross-border Ecommerce
VISION & MISSION
The evolution of China’s manufacturing-based economy to a more service and consumption-based economy has resulted in a huge space for new brands to thrive. Instead of just manufacturing products for international brands, the smart money is on the next generation of Chinese brands to conquer the global marketplace.
I founded my first design agency in 1990 as a graffiti artist getting paid for commercial projects. During university, I realized the internet was the next big thing, but that technology would change so fast. So that I should find a niche that was based on knowledge that would not change 180 degrees when a technology became obsolete. That was web usability and consumer research.
In 1999, Amazuro was established as strategy (thinking) and design (doing) SME in Amsterdam. We focused in 2003 on new technologies that would enable innovations and where design would make the benefits more clear for consumers.
Our teams are based in China, Europe and the USA. We also have strategic partners in Africa, Latin America and South East Asia. This enables our clients to have access to:
• Top creative teams in Amsterdam
• Best digital agencies in New York, Los Angeles, San Diego…
Every year, we host or join many events, to lecture orange branding’s unique methods to different brands, companies, industries, and people…
Every year our team selects a project that relates to us, and offer our help and expertise for branding and design
Past projects have been:
• Solar Power in Cambodia
• Colombian Dance event in Jakarta…
As platform agency we work with the
latest Tech like AI
We work with agencies and services that add-value for our clients sales and budget
We partner with innovative brands to create cutting-edge digital experiences.